Triumph Underwear

Triumph is an International underwear manufacturer that has branches in 50 countries.
They asked us to use their existing fashion pictures, design it in a “Winter Collection” catalogue and print it in Israel.
As the pictures were already done, there wasn’t a lot of place for creativity but we developed a creative concept anyways and covered the models with warm blankets printed on transparent pages to give a “Winter” and sexy vibe.
Going through the catalogue, the viewers would discover the underwear hidden under each blanket.

Client: Triumph Underwear
Services: Creative Concept, Art Direction, Graphic Design, Printing Supervision
Media: Fashion Catalogue

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