Triumph is an International underwear manufacturer that has branches in 50 countries.
They asked us to use their existing fashion pictures, design it in a “Winter Collection” catalogue and print it in Israel.
As the pictures were already done, there wasn’t a lot of place for creativity but we developed a creative concept anyways and covered the models with warm blankets printed on transparent pages to give a “Winter” and sexy vibe.
Going through the catalogue, the viewers would discover the underwear hidden under each blanket.
Client: Triumph Underwear
Creative Concept, Art Direction, Graphic Design, Printing Supervision