LG screens division was looking for a way to demonstrate brand leadership. We asked five leading product designers to go outside their comfort zones and challenged them to show the thin line between the virtual and the real, using LG Screens as raw material.
The result was LG5: an exhibition featuring five diverse installations in five ancient places.

- Bronze Cannes Festival Lion Award

- Bronze Clio Award

- Silver Eurobest Award

- Silver Art Director Club Award

- Gold Cactus Award

- Silver Cactus Award

Client: LG Screens
Agency: Draft FCB
Services: Creative Concept, Art Direction, Production Supervision and Management, Project Branding & Design

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