Fix Underwear

Fix Lingerie was a new Israeli lingerie chain when they asked for our help.
They needed a campaign that will attract a young target audience.
With a minimal budget, we knew we will have limited exposure and needed to attract attention with uncommon and compelling images in the right media.
We opted for double and single spread print ads in leading Israeli magazines and newspapers.
We used the double spread pages to print real size worn bras and with the help of ads on the single spread pages, invited the audience to try it on.
It lead to an interactive campaign with hundreds of shared social pictures.

Client: Fix Underwear
AGENCY: Saatchi & Saatchi / Tel-Aviv
Services: Creative and Visual Concept, Casting, Styling, Set Design, Photo Shoot Direction and Management, Printing Supervision
Media: Printed Ad in Magazine and Newspaper

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