April Cosmetics

April is a leading Israeli Cosmetic chain and needed a television ad for its Spring sale commercial.
We used the renowned Israeli model Esti Ginsburg and created a movie where she builds the set by herself: switch the lights on, decorates, paint the messages and finally strikes the right pose and takes her cover photo.
Every element from the sliding doors and the paper butterflies, to the music that was exclusively-recorded for this movie, was created by our team.

Client: April Cosmetics
Services: Art Direction, Movie Direction, Scenic design
AGENCY: Grey Group
Services: Creative and Visual Concept, Casting, Styling, Set Design, Photo Shoot Direction, Production Supervision
Media: Television Ad

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